Enhancing discoverability with website builders

SEO is a crucial part of any website. It allows businesses to target their ideal audience, and it can bring in more business than traditional marketing methods.

However, it can be confusing for newcomers to understand the many facets of SEO. Terms like "SEO friendly website design," "keyword integration," and "mobile responsiveness" get thrown around by everyone from web designers to bloggers, but they're not always easy to understand. This article will break down the basics of SEO-friendly website design so that any business can begin optimizing their site.

The most obvious aspect of SEO-friendly website design is that it should be optimized for mobile devices. Over 54% of searches are performed on smartphones, so it's important to make sure that users can easily view and operate your website. Responsive design makes this possible by automatically adapting your website to fit on any device, whether desktop, mobile, or tablet.

Another key element is that your website should load quickly. A website that takes too long to load is likely to frustrate users and may even result in them leaving the page completely. Therefore, it's essential to optimize your web pages for speed by reducing file sizes and using caching.

You should also include a structured menu in your website that makes it easy for users to navigate the site. This helps search engines to index your content correctly, and it also improves the users experience. Ideally, your menu should be a dropdown or accordion and include all of the relevant pages within your website.

In addition, your web pages should have unique meta titles and descriptions. These should be concise and precise, and they should contain your keywords organically. They should also be properly formatted, with lower case letters, descriptive words separated by dashes, and a space in between each word.

The last essential aspect of a SEO-friendly website is that your pages should have a well-optimized URL structure. This ensures that search engines can accurately understand what each page is about, and it also prevents "cannibalization" by ensuring that each webpage has a different topic from other pages on your website.

While the aesthetics of your website are vital, it's important not to forget that people actually come to your site for information. It won't matter if your website is beautifully designed if the content isn't readable. This is why it's so important to focus on readability when performing SEO optimizations for your website.

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